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Pelikan acquire Herlitz
The Pelikan Group acquired a majority participation in Herlitz AG. The writing instrument specialist took over 66% of the Herlitz shares. Herlitz is considered to be one of the leading manufacturers and suppliers of paper, office and stationery as well as stationery store articles in Europe. The acquisition of Herlitz from Advent International, a global private equity firm, represents for Pelikan a logical step to combine two complementary businesses. Herlitz AG was founded in 1904 and is headquartered in Berlin. Today the company Pelikan is taking over the distribution and marketing activities of the company Herlitz PBS AG for Germany and Austria. Alongside with Pelikan and Herlitz, the brands Geha and SusyCard top off the product line of the Pelikan Group.
What Is Web 2.0?
Defining exactly what Web 2.0 means is still an ongoing conversation. Tim O'Reilly attempts to clarify Web 2.0, digging into what it means to view the Web as a platform, and which applications fall squarely under its purview and which do not. The concept of Web 2.0 began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having crashed, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as Web 2.0 might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term Web 2.0 has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. But what was it that made us identify one application or approach as Web 1.0 and another as Web 2.0? (The question is particularly urgent because the Web 2.0 meme has become so widespread that companies are now pasting it on as a marketing buzzword, with no real understanding of just what it means. The question is particularly difficult because many of those buzzword-addicted startups are definitely not Web 2.0, while some of the applications we identified as Web 2.0, like Napster and BitTorrent, are not even properly web applications!) ++++ +++++++
New Promotional Articles from China & Far East
A new service from Premium Time: here Far East's manufacturers and exporters can post pictures and texts talking about gadgets, promotional articles, advertising items, corporate gifts and premiums for trade shows. You can view all articles and you also have a direct link to go directly to the supplier's website. This service was created for worldwide distributors and importers of promotional articles. ++++++++ ++++++++
Rema Days Warsaw
Actually Remadays is the second largest European advertising trade fair in Europe. More than sqm 14,000 of the Exhibition Center Expo XXI, more than 530 exhibitors and about 11,000 visitors. Here the world of advertising presents and promote innovative ideas, unconventional solutions, and best novelties available on the promotional market, and manufacturers, importers, and distributors of promotional products give latest updated catalogues to their clients. What else could be seen there? New techniques, printing materials, large-format advertisements, modern plotters, exhibition systems, billboards, megaposters, and light advertising.
Intercontinental Hotels Group select Mindshare
Intercontinental Hotels Group (IHG), the world's second hotel group by number of rooms, announces it has awarded Mindshare as its global strategic planning agency, to consolidate media planning and buying activities across all its brands including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites. Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated. IHG operates more than 4,100 hotels with more than 600,000 guest rooms in about 100 countries and territories worldwide. Mindshare teams in New York and London will lead the global account with hubs in Atlanta, Singapore, and Shanghai. +++++ +++++
In-Store Marketing Institute
The In-Store Marketing Institute is developing the StratConn -- Strategic Connections -- Business Meeting Series to let buyers and sellers connect more efficiently and strategically than ever before. Serving several niche markets in the retail and marketing industries, StratConn meetings bring business partners together for two days of well-planned, 30-minute sessions. Limited to a small number of high-value buyers and sellers, StratConns facilitate face-to-face planning sessions between solutions providers (Hosts) and solutions seekers (Guests) to review new products and services, marketing initiatives and business strategies. Each hosting company is provided a private meeting room in which to set up product displays, sales literature, visual aids or other meeting supplies. At regular intervals, the Institute staff escorts guests from room to room to meet with appointed hosts. For information about participating in future StratConn meetings, contact Maureen Macke at 847-675-7400, ext. 127.or ++++++
Amsterdam Schiphol 1.5 million tonnes of cargo
Despite the global decline in air freight, cargo transport at the facility remained stable, recording 1.5 million tonnes of cargo, while total air transport movements rose by 8.8 per cent from 386,319 to 420,245. Schiphol's European market share has also grown as a result. In terms of passenger volume, Amsterdam Airport Schiphol has recaptured its ranking as Europe's fourth-largest airport with 49.8 million passengers, a 10.2 % increase on the previous year when the airport welcomed 45.2 million passengers.
Ema Corporate Event Marketing Association
One of the valuable benefits of a CEMA membership is the ability to exchange and share top of mind challenges between your peers. CEMA provides members with the opportunities and resources to thrive as leaders in their organizations. Members receive access to an elite senior-level marketing and event marketing community. Through CEMA (a member of the Events Industry Council), membersí voices become the voice of the industry, driving industry standards and advocating the value of event marketing. Membership provides an introduction to peers, partners, clients, and experts who can provide advice, offer insight and create solutions to business issues.

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